Alan Edwards Salons Website
A refresh of a high end hair salon website so that the website performs as great as the hair that leaves this salon looks!
The client
Alan Edwards Salons is an award-winning hair salon with over 45 years of experience in the business. The website hadn't been updated for many years we were tasked with giving this website a refresh to update broken links, improve the booking process and ensuring a seamless user experience.
The challenge
We were asked to update the existing Alan Edwards Salons website with fresh content. On conducting an audit of the website we aslo discovered that the existing website had a number of broken links and that users could no longer access the online booking platform. After a discussion with our client we decided that it would be a good opportunity to gather fresh images of all salon stylists and the salon itself so that we could showcase the amazing space.
Our approach
A Brand New Web Interface
After gaining access to the existing website we found many of the plug-ins out of date and a tad clunky to use. To fix this we proposed moving to a new web interface that would be easier to use, more up to date and faster for users. Our lovely client took this leap of faith with us and the website is performing better than ever.
Website Design
We kept the original sleek look and feel of the old Alan Edwards Salons website in the new interface and addressed all breakages to essential pages such as the booking page and contact email address. We also ensured that the website was responsive across different devices as research showed that most users were visiting via mobile.
To ensure easy on-going maintenance for our client we linked back up with the original salon booking system and ensured smooth integration. This allowed minimal disruption to services as both our client and the salon website users were already comfortable and happy with using this software.
How it's going
Since launching the new Alan Edwards Salons website we've...
Improved UX
Since launching the new Alan Edwards Salons website we've improved the UX (user experience) of the booking process by simplifying the user journey and adding links to the booking platform.
Upgraded the Interface
On launching the new website we were able to move away from a clunky outdated CMS towards a newer more user friendly one - this makes updating the site a piece of cake!
Integrated Analytics
We've begun tracking the new website performance by integrating Google Analytics 4. This allows us to monitor performance over time and provide recommendations based on data.
Small businesses supporting small businesses
We're proud of our work but we're equally proud of all of our amazing clients. We specialise in supporting small Scottish businesses in making a real impact in their industry. Every win for your business is a win for us too and we couldn't be more proud to support you on your journey.
Get in touch
If you are ready to take the leap and get support with website design and marketing, get in touch to see how we can help.
